Consumer goods is a highly competitive industry that offers a wide range of products, including food and beverages, personal care items, household goods, and clothing. It is constantly evolving to meet the changing needs and preferences of consumers, and companies within the sector are continuously developing novel and innovative products to meet the ever-growing array of human needs. For instance, changing lifestyle patterns, high focus on healthy lifestyle rising penetration of e-commerce platforms, and growing awareness about sustainability has resulted in increasing inclination towards eco-friendly products.